Hi there! We're a group of Gen Z parents and parents-to-be who've been selling all kinds of stuff online for years and have served many happy customers.
But when we became parents and customers ourselves, we weren't quite happy.
As new parents, we know it can be overwhelming with all the baby products out there! How do we know what's necessary and what's not? Not to mention some products aren't even safe in today's standards.
So, should we splash out on the big names just to be on the safe side, or are there more affordable solutions out there?
Luckily, we have a connection with some wonderful manufacturers who have years of experience in baby products. So we approached the newborn problem the old-fashioned way: we did the market research, found out what customers need (with first-hand insight from our group), designed and made the products.
We're so proud to say that they've been approved by the strictest and most candid users – our own newborns and toddlers!
We think it's time to bring them to other young parents just like us and hope they can be a boost to the growth of your kids.
Go ATTABABY!
What do we believe?
Be Direct and Helpful
We're here to make your parenting life easier, not the other way around! So instead of using lots of technical terms and fancy words, we'll explain what our product can do for you in a straightforward and simple way. We really hope it will help you to make a good decision and find our products to be truly helpful when you receive them.
We bear that in mind from the very beginning of our product development. We know that one product can't meet everyone's needs, so we focus on one thing at a time. We see our brand as a newborn baby – you don't have to take big steps, just every step that counts!
Be Humble and Open-minded
As you can see, we're not an industry tyrant in baby products. We may not have all the experience in the world, but we make up for it by following the safety guidelines set out by the authorities and having our products tested by independent third-party labs with the strictest standards.
Thankfully, like every newborn baby, we're not alone on our way to grow. We've learned a lot from our manufacturers, who are happy to share their mistakes and successes. We've also joined the JPMA (The Juvenile Products Manufacturers Association) as a member, which has given us a great insight into the industry and safety certifications.
Be Caring and Innovative
What does a baby need to grow? Food, sleep, and a lot of care and love. So what does a baby brand need? We would say caring for our customers' needs and finding innovative solutions to meet them.
We design every product ourselves, based on what real parents say in their reviews and feedback. We listen to what they need and what they're frustrated about, then we brainstorm with our team to find solutions.